About

The G.E.O. Foundation is the Netherlands’ leading catalyst for LGBTQ+ executive leadership

Our mission

Where we are headed

By 2030, we’re determined to see 10% LGBTQ+ representation in C-suite and senior leadership roles throughout Dutch business.

This isn’t about quotas, it’s about unleashing untapped potential. Research shows that LGBTQ+ inclusive companies are 35% more likely to outperform their competitors. They innovate faster. They understand diverse markets better. They attract top talent who value authenticity.

Right now, LGBTQ+ leaders remain nearly invisible in Dutch boardrooms. We’re changing that through:

  • Executive mentorship programs that prepare emerging leaders for the C-suite
  • Strategic partnerships that hold companies accountable to real progress
  • Visibility initiatives that celebrate authentic leadership at every level

Every connection we make, every barrier we break, every leader we elevate brings the Netherlands closer to a future where talent—not identity—defines success.

Join us in making history. Because the best leaders are those who’ve learned to lead as themselves.

Our Journey to 2030

From a bold vision in 2018 to transforming C-suite representation across the Netherlands. Every milestone brings us closer to a workplace where LGBTQ+ leaders don’t just belong—they thrive authentically.

2021
Foundation Launch
GEO Foundation was founded

Melchior de Ridder establishes the G.E.O. (Gay Executive Officer) Foundation in Amsterdam, driven by his own decade-long journey of concealing his identity in corporate finance. The foundation launches with an ambitious mission: increase LGBTQ+ representation in C-level positions from less than 1% to 10% by 2030.

2022
Corporate Momentum
Major Dutch corperations join the movement

Leading companies including ING, NN, VodafoneZiggo, EY, Randstad, PwC, and KLM become paying partners. Founder Melchior de Ridder is recognized in MT/Sprout's Inclusive 30, bringing national attention to the stark gap between LGBTQ+ representation in society (11%) and in senior leadership (<1%).

2023
National Recognition
From Private Dinners to Public Dialogue

De Ridder appears on national television during Pride 2023. The foundation's signature CEO Straight Ally Dinners expand to 40 participants, creating intimate spaces where straight and LGBTQ+ CEOs share personal stories and develop concrete strategies for inclusive leadership.

2024
Systemic Change
Pioneering Measurement and Accountability

Corporate partners voluntarily begin monitoring and reporting LGBTQ+ diversity metrics alongside mandated gender reporting. A major MT/Sprout feature highlights how G.E.O. is moving beyond "lippendienst" to create genuine systemic change in succession planning and leadership development.

2025
Scaling Impact
Building the Infrastructure for Lasting Change

Operating with a focused team of 2-10 professionals, G.E.O. runs regular Captains Dinners, "10% G-Suite" seminars, and social hubs. The foundation addresses a critical reality: 35% of LGBTQ+ employees return to the closet when entering corporate life, undermining both personal authenticity and organizational innovation.

2030
The Horizon Goal
A number that changes everything

The target: 10% LGBTQ+ representation in C-level positions. This tipping point promises to create hundreds of visible role models, establish clear pathways to leadership for LGBTQ+ talent, and fundamentally transform what corporate leadership looks like in the Netherlands.Retry

How we work

Building bridges between authentic leadership and corporate excellence

Exclusive Networking

We connect LGBTQ+ senior leaders to build stronger alliances with peers by organising various private, small scale network events, as well as exclusive access to our online closed network community of peers.

Mentoring

We offer a mentor-buddy system between LGBTQ+ professionals in top management positions and those who have the potential to grow into such senior leadership positions.

Events

We provide straight ally dinners, in an intimate setting to foster conversations between LGBTQ+ senior leaders and our partners’ straight CEOs. Besides, we host events where LGBTQ+ C-level members share their perspectives and inspire LGBTQ+ key talent and others.

Toolkit

As a member you will have access to our exclusive toolkit which provides a range of policies that can be implemented to achieve LGBTQ+ diversity and inclusion objectives.

Our team

Our team consists of LGBTQ+ professionals with a very strong track record in business. The G.E.O. Foundation is growing rapidly and we are looking to extend our team.

Melchior de ridder

Founder & President
cynthia-headshot

Cynthia Blackstone