Setting the Standard for Inclusive Compensation Together
A ground breaking initiative by GEO Foundation, powered by Kantar
The LGBTQ+ Pay Gap Analysis
The LGBTQ+ Pay Gap Analysis is a pioneering initiative by GEO Foundation aimed at strengthening inclusion and equality in Dutch organizations. By participating, your organization contributes to a national benchmark that will shape future policy, increase transparency, and foster an inclusive work culture.
This first-of-its-kind study goes beyond traditional gender pay gap analysis to include LGBTQ+ employees, people with migration backgrounds, and people with disabilities – providing unprecedented insights into compensation equality
11%
of society identifies as LGBTQ+
<1%
hold senior leadership positions
2026
the mandatory gender pay reporting begins to roll out
8 in 10
consumers choose brands based on inclusion practices
Why this matters now
Hidden Inequalities
Nobody finds it fair that certain groups structurally earn less. Research shows this still happens – not just between men and women, but also for LGBTQ+ employees, people with migration backgrounds, and people with disabilities. Today, these differences often remain invisible and unmeasured.
Upcoming Legislation
From 2026, there's a legal obligation to report gender pay equality. That's an important step forward, but a limited one. By looking broader than just gender now, your organization goes beyond minimum compliance and takes a leadership role in transparency and inclusion.
Competitive Advantage
Not acting means missing opportunities to retain talent and risking falling behind in an evolving landscape of social responsibility. Organizations that lead on inclusion attract better talent and build stronger reputations.
benefits
What your organization receives
Comprehensive insights and actionable data to drive real change
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Customized Organizational Insights
A confidential report with your organization's results showing where pay differences exist, broken down by groups (gender, LGBTQ+, ethnicity, disability) and organizational levels.
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Peer Benchmarking
Sector-level benchmarks and initial national comparisons to understand your position relative to industry standards.*
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Evidence-Based Narrative
Data-backed insights to communicate with employees, customers, and stakeholders about your commitment to equality.
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Practical Implementation Tools
Actionable recommendations directly applicable to policy development, HR strategy, and internal communications.
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Brand Inclusion Impact
Leverage Kantar's Brand Inclusion Index showing that 8 in 10 consumers make choices based on how brands handle inclusion.
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Reputation & ESG Benefits
Visible leadership in inclusion and transparency, strengthening trust with employees and customers.
* National representativeness depends on the number of participating employees and organizations.
Trusted partnership for meaningful change
GEO Foundation connects LGBTQ+ leaders and allies, making inclusion a boardroom priority. With this initiative, we’re taking the next step: making equal pay for all groups visible and actionable. Our network includes C-level executives from leading Dutch corporations committed to achieving 10% LGBTQ+ representation in senior leadership by 2030.
How simple is participation?
Partner with G.E.O. to advance LGBTQ+ leadership in your company
- No IT changes or system modifications needed
- Kantar handles all employee communications
- Completely anonymous data collection following international standards
- You receive a confidential report with actionable insights
- From setup to results - everything is professionally managed
Ready to lead on inclusive compensation?
Registration is open since October 6, 2025, with research conducted through April 2026. National results will be presented at GEO’s 5th Anniversary on June 2, 2026.